Harnessing AI and SEO for Meal Prep Business Growth with Clayton Wood -- Bottle Meal Prep Growth Podcast
Johnny and Clayton Wood, a seasoned digital marketer with 18 years of experience, discussed the intersection of AI and SEO, particularly how these advancements are affecting business growth online. Clayton introduced his company, Volado Labs, and discussed its collaboration with Bottle on AI-related projects. They highlighted the significant shift in consumer search behaviors, with more users leaning towards AI tools like ChatGPT and Google's Gemini for product and service searches. This shift has led to a decrease in organic web traffic as AI overviews in search results increasingly provide direct answers. Clayton emphasized the importance of optimizing Google Business profiles, creating high-quality, original content, and obtaining reviews to maintain visibility in AI-driven search results. They also discussed the potential impact of AI on local SEO and shared strategies for local businesses to stay competitive, including the use of social media and engagement with local publications. Clayton concluded with the necessity of reporting and tracking SEO efforts using tools like Google Analytics and SEMrush.
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Leveraging AI and SEO for Local Business Growth: Insights from Digital Marketing Veteran Clayton Wood
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Edited and Produced by:
- Michael Zarick
In this live discussion, Clayton Wood, an 18-year veteran in digital marketing, joins Johnny on Facebook Live to talk about the evolving landscape of SEO in the age of AI. Clayton discusses his extensive experience in SEO, particularly his work with high-growth startups in Silicon Valley. The conversation delves into how AI tools like ChatGPT and Google's Gemini are reshaping user search behavior and what strategies local businesses can adopt to stay ahead. They cover practical steps for improving local SEO, including the importance of blogging, optimizing Google Business profiles, gathering customer reviews, and leveraging content on social media and local publications. The session concludes with Clayton emphasizing the need for unique, high-value content and continuous tracking and analytics.
00:00 Introduction and Guest Welcome
00:35 Clayton's Background in Digital Marketing
01:46 Impact of AI on SEO and Search Behavior
03:42 Google's AI Overview and Competitors
07:29 AI's Influence on Local Business Search
16:06 Optimizing for Local SEO and AI
17:37 Leveraging Content and Reviews for SEO
29:45 Tools and Strategies for SEO Success
37:15 Conclusion and Final Thoughts